Strategy Definition & Fundamentals

Plus Origin of the Word

Strategy is the mean by which objectives are consciously and systematically pursued and obtained over time.

The word “strategy” derives from the Greek word stratçgos; which derives from two words: -

  • "stratos" – meaning army.
  • "ago" – which is the ancient Greek for leading/guiding/moving.
In its military aspect, the term had to do with stratagems by which a general sought to defeat an enemy, with plans he made for a campaign, and with the way, he moved and disposed his forces in war.

The strategy definition most commonly known today is as the art of analysing, projecting and directing campaigns.

Strategy is not planning. Strategy deals with competitive situation in an uncontrolled environment.

Planning deals with situations in a controlled environment.

Strategy is the greatest "winning tool" that man ever invented!

It enables the practitioners to see clearly the future of any encounter they undertake - Whilst reacting rationally and consciously without the need for intuition or guesswork.

It is the Art of the "Conscious Mind"; the Art of the General in the battlefield; therefore, it is:

"A style of thinking; a conscious and deliberate process; an intensive implementation system; the art of ensuring future success."

When you know "what strategy is", have learnt and practiced, you develop the strategist's mind. "The Thinking General" has trained himself to think several moves ahead of his opponents.

Strategy is the art of success in utilisation of the mind; for the last 2500 years, it has been the preserve knowledge of the ruling classes in politics and business throughout the world.

Strategy, "the thinking of the General" is the Forbidden and Secret Art of Success for thousands of years!

"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."

Sun Tzu the Art of War

Osama El-Kadi 2008

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