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Strategy Consulting

Sun Tzu the Art of War in Business & Negotiation

Section targeting

Are you fed up of consultants who copy what you say and frame it back to you as their great idea?


El-Kadi Consulting for Business Strategy and Negotiation

If you are, then Osama El-Kadi will certainly be a breath of a fresh air for you. ALBEIT, He may not tell you exactly what you want to hear!

El-Kadi Consulting delivers Innovative Business Strategy consulting with a real difference, delivered personally by Osama El-Kadi.

Osama El-Kadi is a leading international strategy consultant and an expert on utilising Sun Tzu Art of War strategies, showing you how it relates to today’s real Corporate Business environment.




What do our Strategy Consulting Services provide?


  • Fresh and positive insights into your businesses core challenges and problems
  • A practical and common sense approach to agreeing strategies and tactics that will deliver a winning result (that is the best outcome for your business)

You will be provided with an objective analysis and view of your strategic position in your chosen market together with your current performance in sales and procurement.

If your current revenue streams are not protected and sustainable, innovation for new ones stifled or “me to” and your procurement function not delivering savings, but possibly a leaky sieve in places (unbeknown to the management) – then you will never reach your full potential and your rightful place as a leader in your chosen business field.


What do we deliver?


As an outsider, Osama will bring fresh and positive insights to the table.

He has developed an uncanny ability for analyzing his clients' challenges and resulting problems and then isolating the real core issues.

In his role as a strategy consultant, Osama will apply his knowledge and proven successful methodology that utilises the Sun Tzu Art of War strategies to analyse your company situation in business, major negotiations and procurement activities.

In this strategy consulting model, together (that is very much with the key stakeholders within your business) we will analyse a specific strategy or negotiation situation being faced by the company, which depending upon your current size and/or situation could include many aspects, for example: -

  • Setting an account strategy for the sales organisation to grow sustainable revenues
  • Procurement initiative for realistic and permanent cost savings (without throwing the baby out with the bath water) The sale of an element of your business that is no longer core to your strategic direction
  • Multibillion bid for a new business opportunity major negotiation internally or externally
  • conflict with another company planning for a new innovation to take to market share that will have a potential negative impact on your business

So let’s say that we identify that there is a key procurement/bidding initiative that you need to undertake that is strategic to the successful delivery of your business.



But before we go any further, take a short break (grab a drink) and watch this short video that will give you an insight to my approach



What are the deliverables that you (as the user) will need to achieve for a successful outcome?


  • Firstly, who are the stakeholders within your business (and this won’t necessarily just be the management) and what are their roles within this initiative (Direct, Indirect, Technical, Financial, Architect etc)
  • Agree the strategic reasons for the procurement (lets make sure they are real and relate to your companies agreed strategy)
  • Understand who it is you are buying from and how you want to manage the long term relationship so that you are in the driving seat (no open ended cheque books here!)
  • How each person from the stakeholder group is going to engage with the supplier? and who is taking the lead role? (an army big or small without a general/leader will never succeed overall and achieve the best outcome)


What are the deliverables that you (as a supplier) will need to achieve for a successful outcome?


  • What is your strategic position in relations to other bidders (suppliers)
  • How committed your entire organisation to winning this bid
  • Do you have the required skills, technical know how and leadership to undertake such a project?
  • How do you advance your position during the entire bidding process
  • Who is your real sponsor in the customer you are bidding to?
  • Do you have or can you identify a coach within the customer you are bidding to?
  • What are the business case criteria that have to be met?

We will achieve this through focused and practical brain storming sessions to discover your real strategic needs for your business and identify the opponent’s (the supplier in this instance) Plans, Strategies and Tactics – this will enable us to discover the characteristics of that situation and your realistic and best outcome.

This will help you to identify and evaluate potential solutions – including some that you may not have thought of.

El-Kadi Consulting for Business Strategy and Negotiation

The result of the brain storming session will be input to building plans and negotiation strategies and tactics within this business situation - to which Osama will add guidance on strategic tactical positioning leading to a winning position – the best outcome for your company.

By undertaking this approach you will implement a plan of positive and planned action by a group of people within your business with one common goal.

The main objectives of this powerful strategy consulting approach is to ensure that you agree a common set of plans, strategies and tactics in order to accomplish a decisive win over an opposition without damaging the resources of your company or your opponent's company.

Osama will guide you on how to unleash your creativity, plus contribute his own exceedingly practical and common sense ideas.

He will point out the appropriate alternative and show you how to get there – in a way that over time your can become your own generals and leaders training your own troops to ensure success.



The areas of expertise that can be covered include:


  • Sales strategies
  • Strategic procurement
  • Management strategies
  • Business strategies
  • Market strategies
  • Negotiation strategies
  • Innovation strategies
  • IT and outsourcing Contract negotiations
  • Legal conflicts
  • International deals negotiation
  • Strategic coaching


Osama El-Kadi is available for individual executive coaching and consultation


Strategy Consulting from easy strategy website


  • Business Strategy
  • Negotiation strategies
  • Conflict resolution
  • Disruptive innovations
  • Bid management & consulting
  • Sun Tzu Art of War Strategies






About Osama El-Kadi


Osama El-Kadi has a pedigree of success within UK Blue Chip Corporate companies that spans the last 3 decades.

He has successfully undertaken many disciplines within business at a senior level including sales, procurement, setting strategy and undertaking complex key negotiations.

Born 1955 in Manchester England, Osama graduated in 1978 with a BSC in Economics followed by an MA in International Business from Alexandria University.

Osama El-Kadi' career spans 28 years within UK based blue chip corporate companies.

Starting from:

  • Computer Analyst Programmer at NCR,
  • Chief Architect for worldwide banking systems,
  • Sales Director for CAI Europe,
  • General Manager Strategy at the House of Fraser Group (including Harrods),
  • General Manager group commercial for the Automobile Association (the AA)
  • To his most recent position as Chief Procurement Officer at Centrica Plc

Over the years Osama has developed and negotiated successfully;

  • Major initiatives for strategic cost savings,
  • Multi million pound acquisition contracts,
  • Joint ventures and partnership deals,
  • Lead the negotiations for the largest IT infrastructure outsourcing programme in Europe in 2006 ($2.4 Billion),
  • Large scale business transformation and IT system integration ($700 Million),
  • Strategies for winning major conflicts with others!!

This experience has enabled Osama to develop an integrity within industry in the UK, not only as a top negotiator but also as being extremely resourceful in the delivery of ideas, tactics and strategies that have lead his organisations to achieving stunning results in their major negotiations.

Alternative strategies have aided in the successful resolution of major inter-organisational conflicts, whilst others are designed for successfully negotiating major multimillion pound contracts and framework agreements for IT goods and services.



Osama Operates in Europe and the Middle East, from his offices in England and Egypt. He has successfully trained people from the United Kingdom, USA, France, Greece, Holland, Poland, Italy, Germany, Egypt, Saudi Arabia, Abu Dhabi, Kuwait, Dubai, Qatar, Bahrain and United Arab Emirates.

For information on available courses, how to engage Osama El-Kadi as a speaker or for Consultancy, please complete the on-line form provided here. we very much look forward to hearing from you.



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