"The Art of Strategy and Strategic Planning... From the Master Strategist at British Gas"





Would you like to know how a Strategist operates?

Then please come along with me in this "little" journey.

No company in the world have ever survived the onslaught of its own misguided management, like British Gas...

Protected, nourished and supported... British Gas became independent at the decree of the British Government in the nineties...

If this company was left alone with its millions of customers and great services, without the interference of its new management, it would have been two or three times the size that it is now.

But thankfully... nature has its own way of getting rid of dysfunctional leaders and establishing the new...

Similar people to the ones that made Britain great,.... were now needed to revive the ailing giant and put the house in order.

The British built these power houses to serve their nation...NOT to be toyed with for the glory of the few...

For ten years since the independence of British Gas... its leaders..Endeavoured to use this great institution nature’s given profit to venture into unrelated enterprises to form their own glory and profit.....

Telecommunication, road side services, banking.. Golf and ill conceived technology systems to boast their creditability and C.Vs and acquire more glory..

It was a time that tested the resolve of this great institution to the point of collapse...

Millions of customers fled out to other providers while market shares kept falling by the way side...

All while...... the believers keeping the faith and momentum while hoping that things will change one day.. as they do..

One day, A new Chairman a "visionary" came along...

A serious man... a student of Sun Tzu the Art of War...

He toils...and struggle to save the institution from extinction.

He marches on..fighting the dysfunctional.....

One day.. Nature responds to him and works its magic to save the institution from extinction...

The “small” leaders were ousted... "peacefully" ...one after another...

A New Strategist to lead the company was found.....Sam Laidlaw was appointed CEO in mid 2006

To lead the ailing giant to its rightful destiny of greatness and glory...for services to the people...

What does the strategist do?

First, he removes the blinders from the eyes of the ailing giant's leaders...oust the bad ones...and starts to teach and practice STRATEGY......

Within six months, he unites the organisation to one cause, one mission, one focus, with one aim......to survive.. and...to provide services..

Then to regain lost customers....

Does he do that....?

Yes he does!

Whether he knows it or not... he applies Sun Tzu the Art of War strategy to the teeth...

He inject the “natural” way of success in business into the organisation.

He analysis the company situation.

The Mission, The Timing, The Situation, The Leadership and The methods...

These are all Sun Tzu Art of War Strategic position elements for success...

He formulate his planes, strategies and tactics........

He keeps it secret!

He works on the five elements of strategy and strengthens them....

He waits...calm...collected...composed..for the opportunity to win... Knowing that "the opportunity for victory must be provided by the opponents...", according to Sun Tzu

Nature works its magic again...

Gas prices drops by leaps and bound...

But he waits...to get his leadership and methods right...unite the company...build the Gas reserves...

While...his opponents all think differently...

Gas prices dropped...they think, it is their opportunity to make profit.

He knows how they think...but he thinks differently....

“know yourself and know your opponent, one hundred battles without a problem”

Sun Tzu the art of war

He is now ready......for the Kill.........

Sun Tzu said:

“Attack when the opponent is unprepared and appear where least expected...”

So, in one cool winter day in 2006...he blows the trumpets of war...

He declares a “civilised” war on his opponents...

British Gas announces reduction in prices by 20% starting in spring of 2007.....

What happened next? ................

A bomb shell fallen on the “unprepared”.....

Customers are now returning to British Gas daily by the thousands, while the opponents are still stumbling to understand what happened...let alone knowing how to respond...

In the spring of 2007....

He lands another attack...and announces another major cut in gas prices to the nation with immediate effect...

Do I need to tell you any more about how a strategist operates?

ARE you watching closely?

Do you see the secrecy...the advancing of position...the preparation...the attack...the timing..the leadership and the methods?

Not to mention the elegance and the determination of a Strategist with a mission...when he acts...

This is the stuff that makes greatness and success in business and in life.

I hope you now fully understand what strategy is for!




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