Section targeting

What is Strategic?

Part One - Introduction



To understand "what is Strategic", we start by explaining what is strategy.

A strategy is typically an idea that distinguishes a course of action by its premise that a certain future position offers an advantage for acquiring some designated (or chosen) gain.



What is Strategic



First, the word “strategy” derives from the Greek word stratçgos; which derives from two words: -

  • "stratos" – meaning army.
  • "ago" – which is the ancient Greek for leading/guiding/moving to.

It originally referred to a 'military commander' during the age of Athenian Democracy.

In other words Strategy is a style of thinking; a conscious and deliberate process; an intensive implementation system.

The art & science of ensuring and thereby securing future success.

After we formulate our strategy using one strategic planning method or another, any action we take (whether in marketing, sales, HR or military) becomes strategic or tactical depends entirely on its fit with the overall strategy of the organisation.

By osama El-kadi 2008


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What is Strategic Part One What is Strategic - Part One You Are Here!
What is Strategic - Introduction and Main Section



What is Strategic - Part Two What is Strategic - Part Two
Does the marketing decision fits with the corporate strategy?.



What is Strategic - Part Three What is Strategic - Part Three
To Clarify what is strategic, let's look at Google for a minute.



What is Strategic - Part Four What is Strategic - Part Four
Let's try and work out the Google mysterious corporate strategy. First we look at their Sales Strategy.



What is Strategic - Part Five What is Strategic - Part Five
Lets look at the second element of Google Corporate Strategy. Second, Technical Strategy (which is around "Page Rank")



What is Strategic - Part Six What is Strategic - Part Six
Lets look at the third element of Google corporate strategy. Third, Delivery Strategy



What is Strategic - Part Seven What is Strategic - Part Seven
In Summary of What is Strategic, we conclude that...




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