Strategic Planning: Part Three

"The Climate"

Section targeting

The second element of our strategic planning method based on Sun tzu the Art of War Strategy is The Climate or Timing.

The second strategic planning element the timing

Second element - The Climate (Timing)

Sun Tzu in The Art of War said:

    "Climate is Nature, Nature is dark or light, the cold or hot, and the systems of time."

The climate is about “What is changing” that is creating the opportunity for your business; the timing and suitability for all involved, employees and customers alike.

Climate is what generally gives a strategy a reason to exist and also where all opportunities flow from, created and sustained.

In an age of fast communication and the global village, climate has changed for example in the travel industry. Cheaper and cheaper means of travelling needed to be created.

Easy Jet and others rushed into exploiting the opportunity and created empires. Google, Yahoo, Amazon, eBay and the rest saw a similar climate change and jumped at the opportunity to create their own empires.

“What is changing” is usually the source (or catalyst) for creating a strategy for the business to help it succeed and flourish.

Are you with me so far? Watching closely!


What is Strategic Plasnning Part One Strategic Planning - Part One
Strategic Planning is the process you follow to form a Strategy. Using this powerful strategic planning system, you will, in five easy steps, create your own strategy in one day.

Strategic Planning - Part TwoStrategic Planning - Part Two
The mission is what unifies or creates unity (clarity, understanding) between the leader of the business, the people working in business, and the customers.

Strategic Planning - Part Three Strategic Planning - Part Three You Are Here!
The climate is about timing “What is changing” that is creating the opportunity for your business.

Strategic Planning - Part Four Strategic Planning - Part Four
The Ground is where you chose to compete. There is both difficult and easy ground; there is also intersected ground and a dangerous one too.

Strategic Planning - Part Five Strategic Planning- Part Five
Get your leadership right, in order for your people and the customers to follow you.

Strategic Planning - Part Six Strategic Planning - Part Six
The Methods are your artistry that you apply to your business

Strategic-Planning - Part Seven Strategic Planning - Part Seven
In Summary of Strategic Planning we conclude that...

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