Strategic Planning: Part Three

"The Climate"

Section targeting

The second element of our strategic planning method based on Sun tzu the Art of War Strategy is The Climate or Timing.



The second strategic planning element the timing

Second element - The Climate (Timing)

Sun Tzu in The Art of War said:

    "Climate is Nature, Nature is dark or light, the cold or hot, and the systems of time."

The climate is about “What is changing” that is creating the opportunity for your business; the timing and suitability for all involved, employees and customers alike.

Climate is what generally gives a strategy a reason to exist and also where all opportunities flow from, created and sustained.

In an age of fast communication and the global village, climate has changed for example in the travel industry. Cheaper and cheaper means of travelling needed to be created.

Easy Jet and others rushed into exploiting the opportunity and created empires. Google, Yahoo, Amazon, eBay and the rest saw a similar climate change and jumped at the opportunity to create their own empires.

“What is changing” is usually the source (or catalyst) for creating a strategy for the business to help it succeed and flourish.

Are you with me so far? Watching closely!


Continue...

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