Strategic Planning: Part Two

"The Mission"



The first element of our strategic planning method based on Sun tzu the Art of War Strategy is The Mission.



First strategic planning element: the mission



First element - The Mission

Sun Tzu in the Art of War said:

"The mission inspires people to share in the same ideals and expectations.
Hence, because they share in life and share in death,
The people do not fear danger."

The mission is what unifies or creates unity (clarity, understanding) between the leader of the business, the people working in business, and the customers.

It is not enough to create a mission stating that you will be the best company in one particular sector or another. A mission is much more serious and much more practical than that.

President Kennedy during his visit to NASA bumped into a “cleaner” in one of the corridors, he asked him, “What do you do here?” The man replied, “Mr President I am putting a man on the moon”. Well now, this is an organisation with a mission that united with the president, the workers and the nation at large.

If the mission were to create the fastest and biggest Shuttle for example or to be the slickest organisation on the face of the earth, then it would not have had a mission nor would it have reached the Moon.

There are probably thousands of organisations that we have never heard of, or for that matter will ever hear about that have such an incomplete mission. We really only hear about successful organisations, those whose mission is “to put a man on the Moon”.


Continue...

What is Strategic Plasnning Part One Strategic Planning - Part One
Strategic Planning is the process you follow to form a Strategy. Using this powerful strategic planning system, you will, in five easy steps, create your own strategy in one day.


Strategic Planning - Part TwoStrategic Planning - Part Two You Are Here!
The mission is what unifies or creates unity (clarity, understanding) between the leader of the business, the people working in business, and the customers.



Strategic Planning - Part Three Strategic Planning - Part Three
The climate is about timing “What is changing” that is creating the opportunity for your business.



Strategic Planning - Part Four Strategic Planning - Part Four
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Strategic Planning - Part Five Strategic Planning- Part Five
Get your leadership right, in order for your people and the customers to follow you.



Strategic Planning - Part Six Strategic Planning - Part Six
The Methods are your artistry that you apply to your business



Strategic-Planning - Part Seven Strategic Planning - Part Seven
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