What is Strategic - Part Five

Lets Look at Google Technical Strategy (PageRank)

Section targeting

“Page Rank” is the strategic method that Google uses to determine the relevance and strength of a page to satisfy a search term or keyword.





What is Strategic



Second, Technical Strategy (which is around "Page Rank")

Everyone knows about "Page Rank"; but what no one knows about is how Google changes "Page Rank" every so often and the algorithms behind it. This alone enables Google to stay ahead of the competition and provide the "best search result" for the surfers.

Here is the mystery of Google corporate strategy partially resolved. The strategy is the CHANGES they make to their "Page Rank" algorithms to determine best results for the surfers (or the customer experience).

So what is it that gives Google's technical strategy great power, sustainability, and edge? Ironically and paradoxically enough it is their competitors and the search engine optimisation experts (SEOers). The competitions keep Google ahead by showing Google what "bad" and slow results looks like.

The SEOers (Search Engine Optimisation experts) show Google the changes required for "Page Rank" to "expel" them, and to stay ahead of everyone else.

The Google “Page Rank” algorithms are a secret that they guard with their lives. Not only that, it has been and is the most influential single factor in building a $160billion empire called Google.

You will not find more than three people within Google's world who know and fully understand the whole working of "Page Rank", and rightly so, if “Page Rank” is to remain a winning technical strategy that fits with the overall corporate strategy.

By Osama El-kadi 2008


Continue...

What is Strategic Part One What is Strategic - Part One
What is Strategic - Introduction and Main Section



What is Strategic - Part Two What is Strategic - Part Two
Does the marketing decision fits with the corporate strategy?.



What is Strategic - Part Three What is Strategic - Part Three
To Clarify what is strategic, let's look at Google for a minute.



What is Strategic - Part Four What is Strategic - Part Four
Let's try and work out the Google mysterious corporate strategy. First we look at their Sales Strategy.



What is Strategic - Part Five What is Strategic - Part Five You Are Here!
Lets look at the second element of Google Corporate Strategy. Second, Technical Strategy (which is around "Page Rank")



What is Strategic - Part Six What is Strategic - Part Six
Lets look at the third element of Google corporate strategy. Third, Delivery Strategy



What is Strategic - Part Seven What is Strategic - Part Seven
In Summary of What is Strategic, we conclude that...




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