What is Strategic - Part Four

Let's try and work out Google corporate strategy...

Section targeting





What is Strategic



Google corporate strategy could be centered around three vital strategic components.

  • Strategic Sales
  • Technical Strategy
  • Strategic Delivery

First, Sales Strategy (or Strategic Sales)

In Google case, it is a soft Pre-Sell, Get the visitors, create relationships, then later Monetize for profit.

This strategy means that Google must first become popular by first, creating good will and trust culture around its services.

Second, providing free services, such as search, e-mail, free office suite, web design tools and hundreds of other free products.

then make money later by charging for advertising for example not to mention other products they will have in the pipelines.

This is extremely clever and decent sales strategy and forms the core of their corporate strategy.

By Osama El-Kadi 2008




Continue...

What is Strategic Part One What is Strategic - Part One
What is Strategic - Introduction and Main Section



What is Strategic - Part Two What is Strategic - Part Two
Does the marketing decision fits with the corporate strategy?.



What is Strategic - Part Three What is Strategic - Part Three
To Clarify what is strategic, let's look at Google for a minute.



What is Strategic - Part Four What is Strategic - Part Four You Are Here!
Let's try and work out the Google mysterious corporate strategy. First we look at their Sales Strategy.



What is Strategic - Part Five What is Strategic - Part Five
Lets look at the second element of Google Corporate Strategy. Second, Technical Strategy (which is around "Page Rank")



What is Strategic - Part Six What is Strategic - Part Six
Lets look at the third element of Google corporate strategy. Third, Delivery Strategy



What is Strategic - Part Seven What is Strategic - Part Seven
In Summary of What is Strategic, we conclude that...




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