What is Strategic - Part Three

To Clarify...let's look at Google

Section targeting

By way of clarifying strategy and what is strategic, let's look at Google as an example.



What is Strategic



Google declares that their strategy is to provide the best search results from the Web to the user.

This is not the Google strategy; it is their vision, policy, goal or even plan, but certainly not the strategy.

The Google strategy to realise the vision of "best results" must remain "secret" or the competition will beat them if they know the strategy. Therefore, Google strategy is the actions they take to realise the plan, the vision, or the goal.

We can guess at Google strategy and so could the competition too. Nevertheless, without knowing the strategic elements that are essential to the strategy, we can never know for certain anything about the real Google corporate strategy.

By Osama El-Kadi 2008


Continue...

What is Strategic Part One What is Strategic - Part One
What is Strategic - Introduction and Main Section



What is Strategic - Part Two What is Strategic - Part Two
Does the marketing decision fits with the corporate strategy?.



What is Strategic - Part Three What is Strategic - Part Three You Are Here!
To Clarify what is strategic, let's look at Google for a minute.



What is Strategic - Part Four What is Strategic - Part Four
Let's try and work out the Google mysterious corporate strategy. First we look at their Sales Strategy.



What is Strategic - Part Five What is Strategic - Part Five
Lets look at the second element of Google Corporate Strategy. Second, Technical Strategy (which is around "Page Rank")



What is Strategic - Part Six What is Strategic - Part Six
Lets look at the third element of Google corporate strategy. Third, Delivery Strategy



What is Strategic - Part Seven What is Strategic - Part Seven
In Summary of What is Strategic, we conclude that...




You may also be interested in...