What is Strategic - Part Two

Does a Particular Decision Fits With the Overall Strategy?

Section targeting

If the marketing decision fits with the overall strategy and is essential to the corporate strategy of the organisation, we can safely call it "Strategic Marketing Decision".



What is Strategic



In military operations we would define a "war" as strategic or tactical dependents on whether or not this war is essential to the grand strategy of the nation or not.

Let's make matters a bit more complicated for a second by asking whether a particular war i.e. the Iraq war was a strategic or tactical for America?

The answer would be - that we would never know!

Why would we never know?

Because even if this particular war was strategic, the strategy behind this operation will always remain a top secret and undeclared to the masses. In fact, whatever was declared as the strategy for this war cannot be true, if one knows how the game of strategy is played.

Why must a strategy be a secret or undeclared?

Because if a strategy is declared, then it cannot be called a strategy in the first place; it may be called a vision or a goal but not a strategy!

Strategy operates only in a competitive and changing environment; we do not need strategy in any other circumstances.

It is only required when the situation is competitive, challenging or involve other people and organisations.

By Osama El-Kadi 2008


Continue...

What is Strategic Part One What is Strategic - Part One
What is Strategic - Introduction and Main Section



What is Strategic - Part Two What is Strategic - Part Two You Are Here!
Does the marketing decision fits with the corporate strategy?.



What is Strategic - Part Three What is Strategic - Part Three
To Clarify what is strategic, let's look at Google for a minute.



What is Strategic - Part Four What is Strategic - Part Four
Let's try and work out the Google mysterious corporate strategy. First we look at their Sales Strategy.



What is Strategic - Part Five What is Strategic - Part Five
Lets look at the second element of Google Corporate Strategy. Second, Technical Strategy (which is around "Page Rank")



What is Strategic - Part Six What is Strategic - Part Six
Lets look at the third element of Google corporate strategy. Third, Delivery Strategy



What is Strategic - Part Seven What is Strategic - Part Seven
In Summary of What is Strategic, we conclude that...




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