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A comprehensive business strategy website, with special Focus on Sun Tzu's the Art of War Treaty and its powerful application in business, negotiation and in life.

I know you are busy, so all my Negotiation & Business Strategy Articles here are hands-on and, no-nonsense. Moreover, they get results!

There are enough strategy articles, tips, techniques, and resources here to turn you into a skilled strategist overnight, and I am adding more all the time.

Here you will find articles on, what strategy is, Sun Tzu the Art of War treaty, business, corporate, stock market, negotiation strategies, strategic planning, strategic thinking and much more.

So...If you would like to be notified when a new article or a tip goes up, please subscribe to our free Newsletter.

Osama El-Kadi
"In life we don't get what we deserve,
we get what we strategize for!"

Thank you for visiting my Website.

Osama El-Kadi
Strategist, Negotiator and Motivational Speaker



"Ignite your organisation with a presentation from Osama El-Kadi on today's most proven & powerful strategic system"




Keynote at Leaders in London Conference 2007



"Give your salespeople the negotiating edge they need to win business!"
Invite Osama El-kadi to ignite your conference!




Keynote at Fujitsu-Siemens Annual Sales conference 2007



What People Say...

    "Dear Osama, Back to Paris, I wish to thank you warmly for your presentation at our sales kick-off conference in Utrecht. It was very well appreciated by the big majority of our participants. We certainly look forward to seeing you again! "

    alt text Colette Lewiner
    President, Global Sales
    Capgemini



    "Books are great when you go beyond them and touch them, Thank you Osama for giving me the opportunity to touch Sun Tzu the Art of War. Furthermore: thank you for being here with us in India and showing us a different dimension of thought"

    alt text Sanjay Verma
    President & Managing Director
    ITC India



    "The content overall was stimulating and it has had the desired effect in challenging my management team and their direct reports to look very hard at the way they both organise and plan to achieve the best possible results.

    I am already seeing evidence at a sales management level of a different approach using some of the techniques that were suggested.”

    Fujitsu Siemens Dave Cullinane Executive
    Vice President Sales
    Fujitsu Siemens Computers




    "Your talk brought us the inspirational teachings of Sun Tzu and made them very relevant to us as we develop our management team across all disciplines to truly engage customers, delight them, build partnerships and defeat the competition”

    Sun Microsystems Michael Avis
    Marketing & Strategy Director
    Sun Microsystems UK and Ireland



    “The feedback we had from the session was very strong and people are now talking about ‘the way’ and the need to do preparation and to think carefully before launching particular pieces of action.”

    RHM Limited Thomas Murphy
    General Counsel & General Secretary
    RHM



    “Thank you Osama, For me this was a life time learning experience and I really hope you enjoyed your stay here with us in Poland."

    BPH Bank Poland Managing Director
    BPH Bank
    Poland



    "In your leadership of this workshop, I found a rare combination of confidence, wit and experience. The forceful nature by which you made your points was illuminating, as a lesson in clear, confident and powerful communication. In addition, the manner in which you managed the attendee group dynamics was also great, in the way you combined business insights with humour, and encouraged open discussions while being decisive with clear business examples.

    So overall, even beyond the merit of Sun Tzu’s timeless treatise, for me the workshop experience was further enriched due to your individual presence.

    And thank you again for the wonderful experience during the two days workshop"

    ITC InfoTech Saugata Chatterjee
    General Manager
    ITC India




Business Strategy Articles For Negotiation, Sales, Sun Tzu, Success, Leadership.
Read great Negotiation & Business Strategy Articles on Sun Tzu the Art of War Strategy, history, what is strategy, business, negotiation and sales application

Negotiation & Strategy Seminars - Sun Tzu the Art of War Training
Negotiation and business strategy seminars and training from the world's top Sun Tzu the Art of War in Business expert

Strategy Consulting Utilising Sun Tzu the Art of War in Business & Negotiation
Negotiation & Business Strategy Consulting From the Expert on Utilising Sun Tzu The Art of War in Business: Osama El-kadi from the UK.

Strategy Videos in Business, Negotiation and in Life - Will Change your Life!
Strategy Videos by the world's top negotiator and Sun Tzu Art of War Expert.

Negotiation Dialogue With a Harvard PhD Student
In here you will find answers to the most complex negotiation questions and the answers by our expert.

Management & Strategy Gurus and Masters - the Complete A to Z Guide
Your A to Z Complete guide to Management and Business Strategy gurus in one place

Negotiation Strategy or Just Tactics: What do They Really Teach You?
There are two negotiation approaches prevailing in the world today, but unfortunately only one is more widely spread; especially in the negotiation training circles

The Art of Strategy According to Sun Tzu
In this section, we are going to go into Sun Tzu the Art of Strategy in a way that makes it easier to analyze your specific competitive situation in your company

The Thirty Six Strategies are Tactics Used in Psychological Warfare.
The Thirty Six Strategies are a unique collection of ancient Chinese proverbs that describe some of the most cunning and subtle strategies ever devised by man. .

ABC of The Negotiation Game - The Three Golden Rules to Become a Negotiator Now!
In any Negotiation Game, these three golden rules are really what matter for stunning results in the game.

Sun Tzu Quotes from The Great and Timeless Treaty, The Art of War
Great and timeless Sun Tzu Quotes, All men can see these tactics whereby I conquer, but what none can see is the strategy out of

Motivational Speaker for Business: Osama El-kadi on Sun Tzu the Art of War
Established as one of the world's top motivational speaker in the Sun Tzu the Art of War for business, Osama El-Kadi both commands the attention of an audience and captures its imagination

Read Business Strategy Stories from all over the world!
Business Strategy Stories from every corner of the globe. See how the magic of strategy works by life examples and stories

Success Strategy & The Ancient Forbidden Knowledge of Winning!
Twenty five hundred years ago, Sun Tzu discovered a success strategy loophole that nature missed, It is a loophole in how people can succeed.

The Art of Strategy and Strategic Planning From the Master Strategist
Would you like to know how a Strategist operates. Nothing Better than British Gas Chief Executive to show you by a great example

El-Kadi Consulting Clients
Just ask our Clients, Books are great when you go beyond them and touch them, Thank you Osama for giving me the opportunity to touch Sun Tzu the Art of War

Do Procurement Departments Deserve to Perish?
I am amazed that it is taking such a long a time for procurement departments of indirect goods and services to perish and be replaced by a function called "commercial".

Business Strategy Guide - Ask the Expert any Question and he Will Guide FREE!!
This business strategy guide is for YOU to ask the question and for me to do my best to answer, guide and assist you in your situation.

Strategic Procurement Doesn't Mean Being In The Supplier's Bag For A Long Time
The word Strategic Procurement Is more confusing than ever before, let alone misunderstood by most organisations

strategic resources that will certainly help advance your position in life!
Our strategic resources from speech mastery, management, sales to contracts and tendering training. These are all selected carefully selected to help you advance your position!

The Nine Strategy Elements of Sun Tzu the Art of War
Most people instinctual response to challenge is fight or flight, the strategy elements explained here, teaches us something totally opposite.

Why Build a Website When you Can Build an e-Business
You may be wondering how I (as a non-techie manager) managed to put together aan e-business website, a newsletter, product sales and - the most important thing - attracting visitors!

Business and Life Strategy Books Carefully Selected
These business and life strategy books to recommend to you, are probably the best that is written on this subject

About Osama El-Kadi - Negotiator, Strategist, Motivational Speaker for Business
Osama El-Kadi both commands the attention of an audience and captures its imagination. Established as one of the country top professional speakers.

What is New on Easy-Strategy.Com
The Easy Strategy Blog keeps you up-to-date with all additions and changes to the Easy-strategy.com Web site. Subscribe here.

Newsletter - Easy Strategy
Newsletter from Easy Strategy

What is Your Strategic Position? If You Don't know it., Then it is All Lost!
You have a strategic position in every challenge you face... if you do not know it.. then it is simply a position swinging in the air with no hope of success or advance

Five Strategic Planning Elements of Sun Tzu Art of War Strategy
Using Sun Tzu Art of War Strategic Planning System you will in five easy steps create your strategy in one day.

Easy-Strategy.com Sitemap. Find it Here!
Easy strategy Sitemap that will make your navigation much easier and more profitable

Strategy History, Fundamentals, Principles and Development
Strategy History and Definition: In business, the science or the art of employing sales, technology, operations and other resources of the organisation to achieve the objectives of the business!

Privacy Policy for www.Easy-strategy.com
Privacy Policy for www.Easy-strategy.com

Contact Osama El-kadi - Motivational Speaker Strategy & Negotiation Expert
Osama El-Kadi is gifted motivational speaker, Strategy & Negotiation expert specialist in utilising Sun Tzu the Art of War strategies in business, sales, buying, and negotiation and in life.

My father, Egypt's President Mubarak and the incompetent Egyptian opposition
President Mubarak of Egypt is the, most stable, solid and dignified head of this Nation since Egypt glory declined, and Cleopatra handing over the greatest empire in antiquity to Rome!

War Room Strategy Workshop for Business & Sun Tzu’s the Art of War application
This War Room strategy workshop is exciting, enlightening and relevant. Your company position is analysed and rated as to whether to challenge or not to challenge!

Strategy Definition and Fundamentals
Strategy Definition: in warfare, the Art of employing all the military, economic, political, and other resources of a nation to achieve the objects of war.

Strategy Keynote Address on the application of Sun Tzu Art of War in Business
Business strategy keynote address introducing Osama El-Kadi's unique application of Sun Tzu Art of War strategies in business strategy & negotiation

Motivational Speeches and the Conscious Mind
Fed Up of Motivational Speeches? Please Allow Me to Share Some Truth About Success with You!

Become a Chief Executive - Part One - The Strategy
Becoming the chief executive of any company anywhere in the world is a great earthly success in life by any standard. Such a position, gives financial security and society recognition.

Part Three - The Leadership: How to become a Chief Executive -
This article deals with Leadership, the second element of analysing your strategic position; The Leadership.This is the third part of how to become Chief Executive using Sun Tzu strategic system.

Strategy Buzzwords from John Kay - What is strategy Great Article
Yin and yang. Back to Yin or is it yang. John Kay respected columnist and reputable economist has trouble with the strategy buzzwords too.

Read latest Business Articles from MegPortal
In here you will get daily fresh business articles from MegPortal. These business articles will be updated daily from the best magazine websites on the web.

The Six Winning Strategies from the 36 Strategies of China
From the six winning strategies. Make a sound in the east, then strike in the west

Napoleon lessons on strategy - an Article by Jawad Shuaib
Napoleon Bonaparte was arguably the most strategic mind set to war. As we shall see later, his strategic brilliance, however, is equally applicable to the competitive world of Business;

On Strategic Leadership and War (business) Strategic Planning
In modern states corporate strategic leadership has become the rule in the management of military strategy, as in the direction of large business enterprises.

What is Strategic Thinking Exactly and What is The Fuss All About?
Trying to decipher the meaning of Strategic Thinking from the gurus books, takes you into the jungles of an intellectual pursuits that will end up making you feel not so clever after all, But wait!

The Mighty Secret of Power and Wealth Throughout the Ages
Imagine dear reader, this secret of power and wealth that you are given a glimpse of here, been taught father to son throughout the ages. Just imagine the consequences of such secret knowledge...

Negotiation & Business Strategy Workshop Based on Sun Tzu Art of War
Business Strategy Workshop for Senior Executives

Michael Porter From Business Strategy Gurus and Masters A to Z
Professor Michael Porter ideas on strategy are the foundation for modern strategy courses, and his work is taught at the Harvard Business School and at virtually every business school in the world.

What is Strategy? According to Sun Tzu The Art of War Famous Treaty
Sun Tzu answers the serious question of what is strategy

Marvin Zonis a Leading Academic on Globalization from A to Z Strategy Gurus
Professor Marvin Zonis, Winners & Losers in the Global Economy: Which Will Be The Winning Countries & Industries Over The Decade? From Strategy Gurus A to Z

Kjell Nordstrom The World's Funkiest Guru from A to z Strategy Gurus
Kjell Nordstrom on Karaoke Capitalism, What Leaders Need To Do To Stand Out From The Crowd In The Battle For Talent & Customers

Tom Peters The World's Leading Management Strategies Guru
Tom Peters The World's Leading Management Guru is about Re-imagine Your Leadership!: Achieving Leadership Excellence In A Disruptive Age

Military Strategy Gurus and Masters The Complete A to Z Guide
The A to Z Guide to Military Strategy Gurus and Masters From Sun Tzu to Present day

The Power of the Unconscious Mind for Success? I don't Think So...
Never let anyone fools you into believing that Positive Mental Attitude, Transcendental meditation, NLP, the Power of the Unconscious mind or success affirmations are all to do with Success

Shallow lesson of business books by John Kay
The mistake both authors and publishers of business books make is to confuse a book about what I did with a book about how to do it.

Michael Porter Big Ideas: Here is how he regards the business landscape
Michael Porter Big Ideas, Beginning in the mid-1980s, he more or less left the strategy world to its own devices, focusing his attention instead on the question of international competitiveness.

Peter Drucker From the A to Z Business Strategy Gurus and Masters
Peter Drucker most controversial work was on compensation schemes, in which he said that senior management should not be compensated more than twenty times the lowest paid employees.

Michael Hammer and James Champy On Business process reengineering (BPR)
Michael Martin Hammer and James Champy are founders of the management theory of Business process reengineering (BPR)

Kenichi Ohmae From Business Strategy Gurus A to Z
Kenichi Ohmae is one of the world's leading business and corporate strategists. He is known as Mr. Strategy and has developed the 3C's Model.

McTaggart Kontes Mankins On Value Based Management
McTaggart Kontes Mankins reveal their powerful new framework for the systematic, day-to-day management of shareholder value.

ABC of Negotiation - The Three Golden Rules - Keynote By Osama El-Kadi
Using these ABC of negotiation rules, you will understand strategic negotiation analysis, the progress cycle for advancing negotiating position, situational response, creative momentum, and much more.

Sun Tzu the Strategy the Art of War Gurus an A to Z Guide
The most complete and comprehensive on Sun Tzu Strategy Gurus and Masters A to Z guide. Those are the most notable experts on Sun Tzu's Art of War Strategy from around the world

Art of Strategy - Part One: Perspective on the writing of Sun Tzu's Treaty
To give you some Perspective on the context in which Sun Tzu's the Art of Strategy was written, we are starting 2,500 years.

The Art of Strategy - Part Two - Sun Tzu 's Strategy is a Vital Skill
Sun Tzu's Art of War begins This is the Art of Strategy,It is the most important skill in the Nation, In Situation of Life and death

The Art of Strategy - Part Three - Two Basic Issues Encapsulate Sun Tzu Treaty
Two Basic Issues Encapsulate Sun Tzu Art of War Treaty. What is your Position and how to advance that position leading to stunning winning

Art of Strategy - Part Four - Sun Tzu on Analysing Your Position
Art of Strategy, Leaders should not be unfamiliar with these Five. Those who understand them will triumph.Those who do not understand them will be defeated

Carl von Clausewitz Wrote a Systematic, Philosophical examination of war
Clausewitzwork is still studied today, demonstrating its continued relevance for today.

Khalid ibn al-Walid The Great Arab General From Military Strategy Gurus A to Z
Khalid ibn Walid was from the Meccan tribe of Quraish, who opposed Muhammad, and he played a vital role in their victory at the Battle of Uhud. He accepted Islam, however, and joined Muhammad

Pincer Movement Whereby the Red Force Envelops The Advancing Blue Force
The pincer movement or double envelopment is a basic element of military strategy which has been used, to some extent, in nearly every war.

Quotes of Khalid ibn al-Walid & Speeches
Quotes of Khalid ibn al-Walid The earth destroys its fools, but the intelligent destroy the earth

Managing a Business Is Not a Mysterious Art
This simplicity in managing a business or a nations economy, may have paradoxically hindered the understanding of the wisdom.

American Election Strategy - The Opportunity for the Americans to Be Loved Again
the Best American Election Strategy is to Elect the President who will restore the love and respect they lost three years ago.

The Art of Strategy - Part Five - The Advance Cycle
We complete this Art of Strategy machine by adding its moving parts. These four parts are designed to find and exploit opportunities in the situation and advance your position.

What Makes a Successful Negotiator in Your View?
Above all a successful negotiator knows the ABC of negotiations, the three golden roles like the back of his hands.

What Negotiation Information a Negotiator Should Consider Before the Start?
Any negotiation information should inform A good negotiator before hand on whether he is winning or losing.

What Negotiation Approach Do You Consider a Favorite Approach?
I believe that all negotiations are competitive in nature, calling a negotiation approach, collaborative, is a contradiction in terms.

Negotiator Blunders, What are the Common Ones?
The most common negotiator blunders are, first, talking too much during negotiation and second, making threats that cannot be carried out.

What is Strategic Negotiation? An Answer by the Expert!
Strategic negotiation on the other hand is more complex but certainly “learnable” or adaptable to studying and does not require tactical or bargaining skills to go with it

On Successful Negotiation: What Goes On Beyond The Bargaining Table?
Successful negotiation is all about shaping the game and that what differentiate the men from the boys

Strategy of Tactical Positioning and Sun Tzu Art of War in Negotiation
Strategy of tactical positioning in negotiation is based on Sun tzu the Art of War teachings

Negotiation Value: Can a negotiator Create and Claim That Value?
Thinking of the negotiator as salesman who excels in selling the advantages of a deal to the other party is usually the the beginning of creating a negotiation value.

Poor Negotiation: Could you briefly deconstruct One You've Witnessed
We have never been able to recover from this poor negotiation and the organization I worked for at the time never managed to get a better deal from Cisco until today

Negotiation Skills: A Tough Guy, a Thinker, a Nice guy and a Wheeler Dealer
To answer such a “subjective” question regarding negotiation skills, one must make some assumption to make the question a bit more “objective”.

Win-Win Negotiation, A Fair Negotiation Are Clichés and Only a Myth
A Fair negotiation is another cliché like win-win negotiation. Both are really better called negotiation Myths.

Business Negotiation Skills? Are they Neglected in Major Companies?
Companies are involved in one kind of business negotiation or another, yet it seems companies generally pay little attention to developing excellent negotiators. What are the potential drawbacks?

IT Consulting Firms and the Blunders They Cause
IT Consulting Firms and the Blunders They Cause

An Strategic Thinking Example "We Take Care of The Essential"
British Gas went on and bought the AA (The Automobile Association), which was certainly a strategic thinking move and essential to the overall company mission and corporate strategy at the time.

Strategic Thinking is NOT the Preserve of Just the Elites of Business to do!
We now conclude that Strategic thinking is therefore NOT that complex; it is also NOT the preserve of just the elites of business to do.

Success Strategy 2: Oh Boy Have I worked hard: Exactly what they told me to do!
In the beginning of my success strategy, I started my career as a computer programmer at NCR UK Limited in London. I spent half my salary on books and put double the hours needed to do my job.

Success Strategy 3:This Motivational Training Served My Employer Well...Not Me!
Carrying on with my success strategy and attending so many motivational training.

Success Strategy 4: On One Cold Friday Morning... Here it Comes...The Sack!
So much for a great success strategy...On one very cold Friday morning, my boss called me to an office, gave me a letter and a check for £300 for the three years I worked, while telling me that my...

Success Strategy 5: I Begun To Think Hard.. Until One Day...
I begun to think very hard about success strategy. Positive Mental Attitude, NLP, and the "Lucrative" motivation industry are new phenomena in our days.

Success Strategy 6: I found Sun Tzu Great Secret and What he Taught Napoleon!
I read so many biographies of successful people, their success strategy, past and present from all over the world, and found nothing related to NLP, PMA, mind mapping that led them to such a success

Success Strategy 7: My Progress in the Last 10 Years Was Stunning, So Shall Be
My new success strategy was not only enriching but great fun.

Difference Between the Negotiation Strategy Approach & Bargaining Approach
The negotiation strategy approach on the other hand is a much more complex area of knowledge and yet, once you have learned, truly understood and practiced this skill; it will yield you a far greater

The Irony in the Negotiation Strategy and Tactics Approaches
The irony in the negotiation strategy and tactics approaches is that in order to practice what you have learned in basic negotiation training, you really need to be able to act as “street wise”

Negotiation Strategy and Tactics Approaches Illustration & Case Study
Let me illustrate the negotiation strategy and tactics approaches by giving you a simple analogy from a business negotiation case study.

How the Negotiating Strategy and Tactics Approaches Would Each Deal With This!
Let us follow on with this illustration and see How the negotiating strategy and tactics approach would deal with this negotiation case study

Negotiation Strategy Approach: Case Study & Example
Let us continue our illustration of the negotiation strategy and tactics approaches in action in this case study.

The Outcome of This Negotiation Strategy Was Big Winning
With this kind of negotiation strategy preparation, the buyer has now achieved success in this tough negotiation.

ABC of The Negotiation Game: The First Golden Rule - Aim Big
Clearly I could give you hundreds of examples on the “Aiming Big” golden rule of the negotiation game alone, but I am sure the above tale has enabled you to get the point.

ABC of Negotiation: The Second Golden Rule - Be Patient
In the majority of negotiations, big concessions happen in the last few hours, regardless of how long the negotiation game has taken.

ABC of Negotiation Game: Third Golden Rule - Concede Small
You would ideally need to negotiate with the Russians one day to fully understand the importance of this golden rule in the negotiation Game

What is Strategic? Does a Particular Decision Fits With the Overall Strategy?
If the marketing decision fits with the overall strategy and is essential to the corporate strategy of the organisation, we can safely call it "Strategic Marketing Decision".

What is Strategic? To Clarify...Let's Look at Google Strategy in depth
By way of clarifying strategy and what is strategic, let's look at Google as an example

What is Strategic? Let's Try and Work Out Google Corporate Strategy...
Let's try and work out the whole of Google corporate strategy step by step...

What is Strategic? Lets Look at Google Technical Strategy (PageRank)
Page Rank is the strategic method that Google uses to determine the relevance and strength of a page to satisfy a search term or keyword.

What is Strategic? Let Look At Google Delivery Strategy
How does Google deliver search results that fast? Again, this is one of biggest "technical strategic secrets" that Google people will guard with their lives.

What is Strategic? Let is Conclude our Finding and Summarize
The conclusion is that there are essential parts of any strategy; these parts are strategic because they fit and are essential to the overall strategy of an organisation.

What is Strategic? Is Not a Mystery or Preserved Knowledge For the Few
After formulating our strategy using our strategic planning method, any move we makes, in marketing, sales, HR or military, become strategic or tactical depending on its fit with the strategy

Five Strategic Planning Elements of Sun Tzu Art of War: The Mission
The first element of our strategic planning method based on Sun tzu the Art of War Strategy is The Mission.

Five Strategic Planning Elements of Sun Tzu Art of War: The Climate
The second element of our strategic planning method based on Sun tzu the Art of War Strategy is The Climate or Timing.

Five Strategic Planning Elements of Sun Tzu Art of War: The Ground
The third element of our strategic planning method based on Sun Tzu the Art of War Strategy is The Ground.

Five Strategic Planning Elements of Sun Tzu Art of War: The Leadership
The fourth element of our strategic planning method based on Sun tzu the Art of War Strategy is The Leadership.

Five Strategic Planning Elements of Sun Tzu Art of War: The Methods
The fifth element of our strategic planning method based on Sun tzu the Art of War Strategy is The Methods.

Five Strategic Planning Elements of Sun Tzu Art of War: Conclusion
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The Art of War Videos - Narrated with Music and Pictures By Michael Scott
Great Narration of Sun Tzu The Art of War Treaty by Michael Scott, These art of war videos are great and worth watching as an introdcution to the famous Sun Tzu Strategy Treaty

Management Guru Tom Peters Videos From Easy.Strategy.Com
Watch great Tom Peters Videos


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